iTunes supports VBR with some basic options (min. bitrate, quality) at higer bitrates overall quality is good, i seldom hear difference with lame (i use iTunes-Lame)
QUOTE
I have been told iTunes and QuickTime uses SoundJam.
Apple bought SoudJam from Casady&Greene, and built iTunes over it, some info
HEREto my knowledge QuickTime is Apple stuff 100%