It's aimed at regular computer users, what do you expect? This article "helps" readers to easily choose the best compression format / codec. It's easier to get that warm 'n' fuzzy feeling this way
As I see it they simply did what most people would do, if they tested the codecs themselves: Listen to the decoded song through their stereo equipment. I think there's nothing fundamentally wrong with this because I assume that majority of people wants to know about percieved general performance of this codecs. Not too many people will have fun while ABX'ing their whole music archive with different codecs and compression options.
And no, I do not say that just listening to the decoded material were a proper, scientific testing method.
EDIT: It isn't really clear if they did perform DB and/or ABX tests, they only state that each encoding were tested against the original. They did it using a Harmann-Kardon amp and JBL speakers, it seems there wasn't a computer involved past the decoding stage.
Regards, David