I think a color screen would be great, but only as long as you can copy everything from a camera or flash card to the player. There are devices for doing this already and they are popular (especially for long trips, I only have a 512mb card for my EOS for example), but why buy one of those and one of these when you can just buy one unit that does everything? Of course, then they would have to add format compatibility for viewing images, and keep them up to date with firmware upgrades. Not everything is in JPEG after all. I suppose easier viewing is an alright reason too, but if it cuts battery life by too much then I would say forget about it. In any case, I've never owned an iPod so I have nothing against them. With that in mind I think this new player is definitely cool.