QUOTE (From Microsoft Announcement)
LAS VEGAS — Jan. 4, 2006 — Microsoft Corp. and MTV Networks, a division of Viacom Inc., today unveiled the new Windows Media® Player 11 and offered an early look at the URGE digital music service during the kickoff keynote address for the 2006 International Consumer Electronics Show (CES). Microsoft Chairman and Chief Software Architect Bill Gates was joined onstage by MTV Networks’ Music Group President Van Toffler and music superstar Justin Timberlake to preview the seamless integration of Microsoft® Windows Media Player 11 and MTV Networks’ URGE, which is designed to bring the emotional connection of music to the forefront of the digital entertainment experience.

Link to URGE website.
Link to Microsoft news announcement.
Link to c|Net article: "MTV gets first crack at Windows' new music".
Link to c|Net article: "MTV, Microsoft band together for music service".
Link to earlier Microsoft news announcement.