QUOTE(odyssey @ Apr 1 2007, 20:47)

QUOTE(AndyH-ha @ Apr 1 2007, 20:51)

This later seems not to be so appealing to most music listeners, which is why the speakers sold to them are designed differently.
Is this the most valid explanation of why speakers sound different? In which way would a consumer-speaker be EQ'ed then?
I'm not into tuning my room for a better music experience. To my ears, I don't think it will make the great difference, and really I live in a very limited space
I think it would be fun to measure the frequency response of my current setup. Does anyone have experience with this, and which applications are useful for it? When I look for a microphone, which preferences should I look for?
This is, as you probably guessed, a very complicated subject. The complexity comes, mainly, from the interaction of the speakers with the room. It would be much easier to design speakers to have a flat response in an anechoic chamber than in a real room.
I have designed an built several speakers (including a little input to a commerically available kit), and recently have been applying room correction by convolution with speakers that were designed to make that process work well.
Unless you are a speaker designer you'll want the in-room response; but quickly you'll realise that there is no such thing: the response at your left and right ears will be different above a few hundred Hz - which do you want to be "correct"?
It is worth thinking for a moment about how sound travels and reflects around the room. At low frequencies, up to say 300 Hz, room modes strongly dominate the response, and the main control over this is the position of speakers and listener, although adding lots of big furnishings etc. can damp them somewhat. From 300 Hz up the speakers playing stereo tend to produce interference patterns in the room. There are typically very strong spatial nulls, and strong ripples in the frequency domain. Floor, ceiling and wall reflections make this more complicated, but the basic pattern comes from having two speakers. Reflections are more and more easily damped at higher frequency. Moving up to a few kHz, the wavelengths and resulting patterns become smaller than a head, and the frequency response is then dominated by the speakers' response. Here the problem becomes one of measurement, as the brain is very good at sorting out the direct sound from the reflection, and combining left and right ear information. A single microphone does not do that!
Talking of which, a Behringer ECM8000 measurement mic is a good start, it needs phantom power though, so a proper mic preamp (I use the input on my Echo Gina 3G soundcard, for example). Measuring the frequency response can be done using e.g. Foobar 2000 to play white noise or tones, and recording with something like Audacity (which has a basic FFT analyser to show the response). Apart from satisfying curiosity, and possibly horrifying you, this is not all that useful, as there is no separation of direct and reflected sound.
A more useful measurement is to find the impulse response of the system. This is best measured by playing a chirp (sweeps over the audio range in a minute or so) recording the result and processing it. But here we are getting into a very big topic - look up "Digital room correction" (wikipedia has it, could not quickly find it on the wiki here).
So to get back to your original question: do speaker designers aim for different results? Yes, most aim for a flat on-axis response measured with a mic 50 cm away or so (to be able to say something like: response from LL Hz to HH Hz +/- ZZ dB). So why don't all speakers with a flat on axis response sound the same? The off-axis response and total radiated power as a function of frequency are not determined by the on-axis response. Take extreme examples of a very small satellite speaker - this will have a uniform radiation pattern at low frequency, but moving up to higher frequency the sound will drop off except straight ahead; or an electrostatic or other diplole, where there is nothing radiated left and right, and the same to front and back. Those will give very different in-room responses.
I think I've said enough to hint at the main issues: from my perspective integrating speakers and rooms is *the* challenge for hi-fi: in my experience it utterly dominates all the common concerns people have about other components in the system.
Distortion has already been discussed: it is also a factor in speaker sound.
Ken