Weiner considers the FTI campaign to be a success by his own standards. "The second our downloads started happening our sales went from 1,500 to 1,700 to 2,100 to 2,600 to 3,100" units per week, Weiner says. In round figures, sales of the album have doubled since the FTI campaign began. "We get calls, 'Hey, you guys are legitimately selling records, how are you doing it? I haven't seen your video, what are you guys doing?’ and I'm like, 'We're not doing it the traditional route, and it's working.'"

Good sales performance is one thing, though; maintaining it is another. "Now the question is, 'How do we utilize what we learned and continue to develop online?' That's the question that I'm asking myself right now. Every decision we make is kind of paving the path as we walk, because we really don't know." Besides questions about what his next move should be, Weiner also has an immediate need to pay the bills. "We're over 50,000 units sold, legitimate sales, and independently, that puts us in front of the game. We're doing better than our competition independently. Still not good enough to stay in business, though."