This isn't exactly an ad - I've been here before (although only posted a handful of times). I'm posting not because anyone on this site is the target audience, but because it's cool, and because it may help your non-audio friends who complain about shifting volume levels
So anyway, I write dynamics processing algorithms for a living. Previous ones include OctiMax, Volume Logic, Aeromax Line of products (Linear Acoustic), AudioStocker (a long long time ago). They're in use on countless places, HDTV networks, internet radio stations (AOL and Yahoo music services too).
This time, I made one for consumers. It's still got my flagship algorithm (codename Breakaway, which is incidentally the name of the product, I couldn't think of anything better), but I made it easy to use.

It's got a fully scalable custom gui, which contains not only meters but two *very* accurate oscilloscopes. The oscilloscopes are for a purely selfish reason - I want normal people to become aware of all the squarewaves in the music they paid for so that maybe something will happen. I know, it's a long shot, but what can you do.
The gui has 5 audio controls (not including Volume, Bypass, Mute and Core Preset) - Range, Power, Speed, Bass Level, Bass Shape. Each control modifies several parameters inside the multiband (4 - 7 bands depending on chosen preset) core, to make it extremely easy to adjust and play.
And, it's system wide - not a plugin. It fixes ALL audio someone plays, no matter if it's Winamp, WMP, iTunes, YouTube, or a DVD movie.
What it's supposed to do for consumers is to just FIX the damn volume control. It's something EVERYONE complains about, especially when watching movies. Things play at the level you set, without completely squashing the dynamics or pumping, and it sounds good.
The oscilloscopes are just icing on the cake -- they look neat, and when somebody understands how they work and what they're looking at (why does my CD have squarewaves?) all the better for us who actually HEAR this crap without having to look at it.
Anyway. Really, it's neat. (It had better be, spent 5 months non-stop on just this consumer implementation -- the core algorithm was already done, but took another 5 months earlier).
We're selling it for $29.95, 30-day free trial, but it never stops working even when the trial ends - it just nags much much more.
If anyone would like to check it out and offer comments, it's here (along with a ton of screenshots and stuff):
http://claessonedwards.com/winmore.htm
I'm hoping this isn't against the rules, especially #14.
///Leif
