I know this is probably not what was in mind with the "psychoacoustic phenomena" this forum is intended for, but this sure as hell has to count as one... (if not, feel free to move this wherever is most appropriate)
The McGurk effect -how our *vision* can dramatically affect what we hear- is an effect first described in 1976, but which was recently talked about on a Scientific American podcast. Check it out at SciAm or YouTube.
At least in my case, it is absolutely freaky how well it works and makes a wonderful example how our mind really has the last word on what we would think is up to our ears. Also makes you wonder how spot on this forum is in supporting ABX as a basis for any auditory claim...
