About the gel thing.. You also get a black marker along with it. Why black and not green? "Because it absorbs better" Duh! I really like this part:
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First, the pen may seem just a standard marker, but it smells exactly like the Auric Illuminator Gel. Therefore, it is not just plain black ink marker; it is called Auric Illuminator Pen. So, don’t just anyhow rush to a bookstore and get a black marker to spoil your discs.
But what baffles me the most, is the claimed improvement on DVDs or VCDs.
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...a noticeable increase in overall picture resolution. Instant step-ups in contrast, colour saturation, depth perception, blackness level...
Now how can that be? I mean it's compressed digital data that is either read correctly or not, in which case you will be likely to have visual glitches. There's no timing issues involved because upon decompression the signal will have been reclocked anyway, so that argument doesn't count. How can a gel interact with MPEG video? Massage the bits?
Another thing that bothers me, is that you don't know anything about the toxicity of the substances sold to you. For all I know it could be some waste product of the chemical industry or that blue fluid used in commercials for female hygiene products.
Joe Lee also claims that "Pigs can fly!" How's that for credibility?