QUOTE
Remember iTunes Music Service is more for the online music fan that regularly downloads from Kazaa and company whatever MP3 they can find with no consideration for bitrate. That is by far the biggest untapped protential user base Apple has at the moment.
With all due respect I think this is upside down, although it is a good pitch for the record companies. Since the problem is not really music or audio, but the music biz, this is a matter of marketing and since your comment thrusts that way -
My impression of the Kazaa user (i'm opennap if anything): they aren't collectors or users, they're guys who play x-box and build hot boxes. They couldn't possibly muster up the discipline to figure out what they're listening to let alone discriminate as to sound. They listen on the speakers that came with their first pc or they buy flat panel monsoons. They are computer guys, not music guys (sorry, ladies in the house).
Apple's customer is that guy's aunt, the one who buys a lot of cds, but finds it harder and harder to go into a record store. She was the first one to show up for Thankgiving with a legit Eminem for her nephew, but she hasn't heard $.50 (whatever, neither have I). She will demonstrably buy cds if she buys tracks at $.99. Figure this person, very possibly a lady, has $75.00 a month for a couple of months to spend on cds and she hasn't a clue what to buy. She buys books on Amazon not music. She is uncomfortable walking into Tower (or whatever, where do people buy cds these days. I haven't bought a cd offline in three years).
She owns an iBook. It is the highest technology in her life and she loves it. She does not have digital cable or a flat panel screen. But she would like to buy some music without feeling like a schmuck.
QUOTE
If Apple can get those people hooked, then the next logical step will be better quality downloads to convince audio nuts like us to sign up.
I'm sorry to disagree with you again but this lady has no more the ears or the equipment to hear those nuances than her speeding nephew, and Steve Jobs counted on this when he courted the record cos. He told them he would *never* say these were cd quality, but they are "good enough." Has SJ moved with the times or what? The record cos only hold is that they have "quality controlled" original cds. Buyng and collecting those is a drag. Steve's offering a base on which to collect music, not a technology platform. If anything, it's an e-commerce platform.
Even better: if this were on windows, nephew would hack auntie's account and mayhem would break loose. As it is, the kid won't want to spend his precious leisure time in front of a Mac.
Unless, the Ipod turns out to be pam anderson if she never met tommy lee.
Ron
PS - I apologize for not showing whom I'm quoting. Pls chime in. This is the first time I've posted and the sw is a pia, imho.