why don't apple devices play unprotected wma files natively?
Reply #10 – 2014-04-24 18:54:52
The simple answer is that WMA is not part of Apple's own software ecosystem. They sell music in AAC format, which is why their player primarily supports this format. They only support MP3 because it is by far the most widespread format for digital music distribution. I bet Apple would prefer not to support it, since it doesn't have any DRM provisions built in, but leaving it out would cripple their products in the market. There are some inaccuracies in your theory. Apple has supported MP3 on its devices from day one. AAC support wasn't added until years later. The reason is simple, they didn't want to create their own format, they're a hardware company that wanted to create the most popular music player. MP3 was the most popular lossy format at the time, they'd be mad not to support it. DRM has nothing to do with it. AAC doesn't support DRM either so they had to build their own DRM layer around it (which they abandoned some time later). Apple could just as easily have built a DRM layer around MP3. Their music store came years after the first iPod and when they had the freedom to choose a format they decided to opt for a more modern format than MP3. Why not WMA? It will simply be a question of complexity. Why take out an additional license for a proprietary format (especially when open formats were readily available) and develop a decoder, with its support and maintainence efforts, taking up extra space on a mobile device with limited storage space and computational power, for a format that never really caught on? Why did other manufacturers support WMA? Because they are coming from a position of relative weakness compared to dominent player. They need to take away any reason, however small, that might prevent people from considering their product. Supporting every format and the kitchen sinks makes business sense while Apple can easily ignore more niche formats.